About Me
I am Hisham
I’m a best Digital marketing strategist in Malappuram professional with a passion for helping brands thrive in the ever-evolving digital landscape. Currently pursuing advanced training at Great Digital Academy, I combine creativity and analytics to craft compelling marketing strategies that deliver real results .With expertise in social media and management, SEO, content creation, Graphic designing, and campaign optimization, I bring a holistic approach to every project I undertake. My strong foundation in designing enables me to create visually striking and user-centric campaigns that capture attention and drive engagement.
BLOG
SEO Trends in 2025: What Marketers Need to Know
As search engines continue to evolve, SEO strategies must adapt to stay competitive. In 2025, several key trends are shaping the way businesses approach search engine optimization. Here’s what you need to focus on:
1. AI and Search Engine Algorithms
Search engines are becoming more sophisticated, leveraging AI to better understand user intent. Google’s Search Generative Experience (SGE) and AI-powered ranking factors mean that content must be highly relevant, well-structured, and engaging.
2. Voice Search and Conversational Queries
With the increasing use of voice assistants, queries are becoming more conversational. Marketers should optimize content for natural language processing (NLP) and focus on long-tail keywords that match user intent.
3. User Experience (UX) and Core Web Vitals
Google prioritizes websites that offer fast load times, mobile-friendliness, and smooth navigation. Enhancing Core Web Vitals, such as page speed and interactivity, is crucial for ranking higher in search results.
4. Video SEO and Short-Form Content
With platforms like YouTube Shorts, Instagram Reels, and TikTok dominating digital marketing, video content is a powerful SEO tool. Marketers should optimize video titles, descriptions, and transcripts to improve visibility.
5. E-E-A-T and Content Authority
Google emphasizes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). To rank higher, businesses must create high-quality, authoritative content backed by credible sources.
6. Zero-Click Searches and Featured Snippets
Google is displaying more direct answers through featured snippets, knowledge panels, and People Also Ask (PAA) sections. Structuring content for easy indexing, such as FAQs and schema markup, can increase visibility . read more
SERVICES
Expert digital marketing strategist in Malappuram ,specializing in SEO, SMM, SEM, and WordPress
web design development
We offer professional web design and development services , creating responsive, fast , and user -friendly websites. our expertise includes custom design , e-commerce solution , cms development , and seo optimisation to enhance perfomence and visibility. let's build a website that drives results
social media marketing (smm)
.Grow your brand with expert SMM services– content creation, targeted ads, audience engagement, and data-driven strategies. Let’s boost your online presence
content marketing
.We offer expert content marketing services to boost your brand’s visibility and engagement. From SEO-optimized blogs and social media posts to compelling website copy and email campaigns, we create high-quality content that drives results. Let’s grow your online presence with strategic storytelling!
e-mail marketing
Email marketing services help businesses connect with their audience through personalized campaigns, automated workflows, and targeted promotions. They include features like list management, a/b testing, and performance tracking to optimize engagement and conversions. Popular platforms include Mailchimp, Brevo, and Klaviyo.
search engine optimisation (seo)
SEO services enhance website visibility on search engines through keyword optimization, on-page and technical improvements, backlink building, and local SEO strategies. These efforts drive more traffic, improve rankings, and boost conversions.
social media marketing (smm)
We provide expert social media marketing services to enhance your brand’s online presence. From content creation and targeted ad campaigns to audience growth and analytics, we help you engage the right audience and drive results. Let’s grow your brand together!
CORE COMPETECIES
FAQ
A digital marketing strategist is essential in today’s fast-paced, technology-driven world, where businesses must establish a strong digital presence to succeed. With consumers increasingly relying on online platforms for information, shopping, and engagement, businesses need a well-structured approach to attract, convert, and retain customers. A strategist is responsible for developing and executing comprehensive marketing plans that integrate SEO, social media marketing (SMM), search engine marketing (SEM), content creation, email marketing, and data analytics to drive measurable results. Beyond just running campaigns, a digital marketing strategist analyzes market trends, consumer behavior, and competition to optimize strategies for maximum impact. They ensure businesses effectively reach their target audience through well-crafted messaging, engaging visuals, and data-backed advertising efforts. By continuously monitoring performance metrics and adjusting strategies, they help brands improve conversions, enhance brand visibility, and achieve long-term growth. Moreover, in a world where digital trends are constantly evolving, businesses need an expert who stays ahead of algorithm changes, emerging technologies, and shifting consumer preferences. Whether working for a company, an agency, or as a freelancer, a digital marketing strategist plays a pivotal role in driving business success by bridging the gap between creativity and analytics, ensuring every marketing effort is strategic, purposeful, and results-oriented.
1. Search Engine Optimization (SEO)
- Keyword Research & Strategy
- On-Page & Off-Page SEO
- Technical SEO
- Local SEO
- SEO Audits & Reporting
2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
- Google Ads (Search, Display, Shopping, Video)
- Bing Ads
- Retargeting & Remarketing Campaigns
- Conversion Rate Optimization (CRO)
3. Social Media Marketing (SMM)
- Social Media Strategy & Management
- Content Creation & Posting (Images, Videos, Reels)
- Paid Advertising (Facebook, Instagram, LinkedIn, Twitter, TikTok Ads)
- Influencer Marketing
- Community Engagement
4. Content Marketing
- Blog Writing & Optimization
- Website Content Creation
- Video Marketing (YouTube, Shorts, Reels)
- Email Newsletter Content
5. WordPress Website Development & Optimization
- WordPress Website Design & Development
- Landing Page Creation
- Website Speed Optimization
- Plugin & Theme Customization
6. Email Marketing & Automation
- Email Campaign Strategy & Management
- Newsletter Creation & Optimization
- Drip Campaigns & Automation
- Lead Generation & Nurturing
1. Local Market Awareness
Understanding the specific needs and behaviors of businesses in Malappuram.
Educating local businesses on the importance of digital marketing.
2. Client Acquisition & Competition
Convincing traditional businesses to invest in digital marketing.
Competing with established agencies and freelancers.
3. Keeping Up with Trends
Staying updated with Google algorithm changes, SEO trends, and new SMM strategies.
Learning emerging tools and platforms like AI in marketing.
4. Budget Constraints
Many small businesses in Malappuram may have limited budgets for marketing.
Offering cost-effective solutions while maintaining quality.
5. Digital Infrastructure Challenges
Internet accessibility and tech adoption among small businesses.
Helping businesses transition from offline to online.
6. Performance Tracking & ROI
Clients expecting instant results from SEO or organic strategies.
Educating businesses about long-term digital marketing benefits.
7. Local SEO & Content Challenges
Optimizing content for Malayalam-speaking audiences.
Ranking businesses for location-based searches in Malappuram.
1. Global Reach
Enables businesses to reach audiences worldwide, breaking geographical barriers.
2. Targeted Audience
Advanced targeting options like demographics, interests, behavior, and location ensure the right people see the message.
3. Cost-Effective
More affordable than traditional marketing, with options like PPC (Pay-Per-Click) and organic SEO.
4. Measurable Results
Provides real-time analytics and insights through tools like Google Analytics, Facebook Insights, and more.
5. Multiple Channels
Includes SEO, SMM (Social Media Marketing), SEM (Search Engine Marketing), email marketing, content marketing, and more.
6. Engagement & Interaction
Allows two-way communication with customers via social media, emails, and live chats.
7. Personalization
Enables personalized experiences with AI-driven recommendations and tailored ads.
8. Automation & AI Integration
Tools like chatbots, automated email campaigns, and AI-driven analytics improve efficiency.
9. Higher Conversion Rates
With optimized strategies like retargeting ads and landing pages, conversion rates improve.
10. Flexibility & Scalability
Campaigns can be adjusted quickly based on performance, trends, and business goals.
CERTIFICATES
